Security Equipment Corporation (SEC), manufacturers of SABRE pepper sprays and SABRE personal safety products, has been named by the Automotive Aftermarket Products Expo (AAPEX) as a 2011 New Packaging Showcase Winner in the marketing category. The win comes as a result of SEC’s redesigned packaging for their popular pink pepper spray unit benefitting The National Breast Cancer Foundation (model # HC-NBCF-01 & KR-NBCF-02). The SABRE RED packaging was redesigned to showcase SEC’s commitment to safety and education through their support of the NBCF as well as through the SABRE’s Personal Safety Academy (PSA).
| The partnership between Security Equipment and the National Breast Cancer Foundation enables consumers throughout the United States to support an excellent charity while equipping themselves or a loved one with the increased safety provided by SABRE RED pepper spray. Since 2009, SEC has provided the NBCF with incredible support donating over $350,000 to become a Platinum Level Sponsor. Look for the new pink packaging and join the fight against both cancer and crime. “We are very honored and excited to win this award, especially since the show was sold out with nearly 5,000 booths”, said David Nance, SEC’s Vice President of Sales & Marketing. The Best Packaging award was decided upon by The Institue of Packaging Professionals. Excellent packaging, outstanding product reliability and smart branding strategies are top reasons why SABRE RED is the number one selling pepper spray worldwide. |




