Wednesday, November 26, 2014

Increased Demand for Personal Safety Products in Israel

As the conflict between Israel and Palestine continues, SABRE is getting word that the demand for personal self-defense products is on the rise.

This information comes to SABRE from a supplier of personal and law enforcement protection products in Rishon Le Zion, Israel's fourth largest city. The company says they're unable to keep product on the shelves for an extended period of time as many civilians want a means to protect themselves.


This is a video of a news clip from an Israeli television station. It shows the SABRE Red compact pepper spray in action. The news reporter actually demonstrates how to use the product effectively, and talks about where people can go to buy it. One reason why pepper spray is such a popular choice for personal protection tools - it allows people to protect themselves without having to resort to hand to hand combat. Plus, SABRE pepper sprays offer protection at a safe distance - up to 10 feet away! Since we don't expect many of our readers to be fluent in Hebrew, we'll break down the basics for those interested in the product and how to use it:

  • Use your thumb to disengage the safety lock so the product is live
  • Use your thumb to press down on the button to activate the pepper spray
  • Aim the pepper spray at the threat's eyes, and spray straight across the face from ear to ear to ensure contact
  • The cone delivery of these sprays means the attacker will suffer a greater respiratory effect

The good news about SABRE Red products? 
  • Each will last for four years or until it's used up. These canisters contain 25 bursts of product, or 5 times more spray than the competition. 
  • SABRE Red is SABRE's most effective formula - it;'s 67 times hotter than hot sauce, and it's the one most trusted by law enforcement agencies from around the world - including the Israeli police forces.
  • A study found that 30% of pepper sprays fail due to inconsistent heat levels. That's why SABRE invested in the High Performance Liquid Chromatography Laboratory, HPLC. This testing guarantees that each batch of pepper spray meets the standard for heat specifications and won't fail you in a moment of need!  

Tuesday, November 25, 2014

How Pepper Spray is Helping Give Women a Fighting Chance

The United Nations has declared November 25th The International Day for the Elimination of Violence Against Women. UN Secretary-General Ban-Ki Moon says, "Everyone has a responsibility to prevent and end violence against women and girls, starting by challenging the culture of discrimination that allows it to continue." 

SABRE is proud to share our blog today with Kuro Tawil, a young entrepreneur dedicated to doing just that. For him, the mission to end gender-based violence starts with giving women a fighting chance in the form of pepper spray.

"I want you to think of 5 women that you know. They can be family members, friends, co-workers, but who they are and their relation to you isn’t really whats important here; what is, is the fact that 1 in every 5 women is sexually assaulted at least once during her life time according to the United Nations. I’m sure that for most people, this is a sobering statistic, but the harsh reality is that sexual assault and violence against women are very real issues that transcends geographic boarders and ethnic boundaries. 

November 25th is the United Nation's "International Day for the Elimination of Violence against Women". A day when we as a world should reflect on the stark reality of the situation. A situation that many people are aware exists, but unaware of how large and far reaching it's consequences truly are.

After college, I found myself backpacking alone across south-western Asia. Up until my travels, I had never been aware of how large the issues of sexual assault and violence against women were around the globe. But the harsh reality is that these issues are especially rampant in the poorer regions of the world, where their threat and consequence can be a matter of life or death. In many developing countries, the justice systems are completely ineffective, rife with corruption and apathy and the millions of women living in them are in desperate need of immediate physical protection. They need an opportunity to take their protection -- and their lives -- into their own hands. They need an opportunity to break free from relying on the protection of others. They need something that helps them grow and develop as individuals without living under the constant fear of being unarmed and alone. 

So I started thinking… what if we take a different approach to addressing these issues? Why don't we start arming women with a means to protect themselves while also continuing to raise awareness through peaceful protests and attempts to change the laws? I knew several young women who I went to school with in Texas that carried pepper spray on their key chains. For them, carrying non-lethal forms of protection like pepper spray provided a way to feel empowered, a way to fight back if necessary. However pepper spray, while legal in many of these countries, is economically unattainable when the average living wage is less than $2 a day. 

So I created a mechanism to give pepper spray for free to women in need around the world. While on my travels, I came across some Nepali wallets that with some minor changes in design, I have been selling here in the states through my website In an attempt to address issues of sexually-based crimes on both ends, I employ men in the creation of the wallets to not only give them a source of income, but to also keep them off the streets and give them a positive outlet for their time and energy. Getting back to the roots of a socially conscious company, for every product sold, we arm a woman who couldn’t otherwise afford it with a can of pepper spray. We started focusing our initial efforts in India, where the reported number of sexual assaults doubled within the last year alone. So we began with our very first drop arming a small village in the northern state of Uttar Pradesh. The response was overwhelming. Women and girls ranging in age from 14 to 50 showed up to arm themselves, some of whom traveled several hundred miles by train just to get a free can of pepper spray. 

The effects of arming these women has been more far reaching than we had first anticipated. Not only have a number of the girls been successful in preventing attacks, there has been a noticed change in many of these young women's self-perception and self-confidence. Many have voiced feeling incredibly empowered by this seemingly simple thing; how being armed has freed them from their fear of being attacked while unarmed and living the life they choose. 


While our efforts have been seeing success in not only preventing attacks but empowering women, we’re still taking it one woman at a time. The overall solution to this problem of sexual assault and violence against women is education; however, education takes time, and in the time it takes for us to really see change millions of women are at risk to being raped and murdered. This is why in 2015 we are spreading our efforts to arm and empower women on yet another continent, to help provide a practical and immediate solution to the sexual assault and violence women and girls face daily in their communities. 

If you’d like to join us in our mission, learn more by visiting us at and following us on social media @kurosproject. To get involved with the United Nation's efforts, share the hashtag #orangeurhood and see how people around the world are standing up and speaking out against gender-based violence." 

Monday, November 24, 2014

National Running Safety Month: The Healthy Tipping Point

Chances are if you live in the Midwestern region of the United States, you're looking out at a scene of rain or snow and the somewhat warmer temperatures that you experienced this weekend are waning. Welcome to the last week of November! For those living in South like today's guest Blogger Caitlin Boyle, the SABRE team is jealous of your luck. Today Caitlin joins us to talk about her practical ways to stay safe while on her runs. Caitlin is the voice behind the successful The Healthy Tipping Point blog where she shares everything from how she trains for triathlons to her second pregnancy and vegetarian recipes. Enjoy!  

National Running Safety Month
This post is sponsored by SABRE.

The days are pretty short this time of the year, huh? If you’re like me and love to exercise outside, that means you’re probably running in the dark – at least half the time. Daylight isn’t a guarantee of personal safety, but running at dawn or dusk can make you more vulnerable to personal attack or being hit by a car.

November is National Running Safety Month. Here are four safety points to consider as you exercise outside.

#1 - Practice Situational Awareness: Try not to zone out while working out. It’s easy to fall into a rhythm and get lost in your thoughts – this is actually one of the things I love most about running. But if you’re tuned out, you’re opening yourself up to attack or an accident. Keep your eyes peeled for people or situations that seem amiss. Listen to your gut feelings – if a park that you normally run through is giving you the willies, change your route.

Side note: A friend recently reminded me about this book – The Gift of Fear. I’ve read bits and pieces before but really want to go through the entire book again. It’s about learning patterns of behavior so you can better recognize dangerous situations/people. The entire book is basically about fine-tuning your gut instinct and training yourself to actually listen to it instead of squashing it.

#2 - Dress Smart: If you’re leaving for your run at 8 PM, don’t don a black jacket, black tights, and a black hat. Wear bright and reflective gear. I absolutely LOVE my reflective vest because it is super light and barely noticeable, regardless of whether I’m wearing it over a heavy winter running jacket or a summer tank. When you’re wearing a reflective vest like this one, cars can see you from up to 1200 feet away!

Click through for the giveaway!
#3 - If You’re Going to Run in the Street…: Do it wisely. Did you know that the road is actually softer than the sidewalk? Crazily enough, it’s true. If you suffer from running-related joint pain, you can find some relief from running on the shoulder of the road (or the grass). But if your neighborhood sidewalk-less like mine, you end up running in the road regardless.

Obviously, if you’re running in the road, this makes you more vulnerable to cars. I wrote a whole post on how to safely run in the road, but here’s the upshot: you (mostly) want to run against traffic. That way, you can quickly react and step aside if a car is coming your way.
However, when you’re running up (or down) a hill or around a curve, you want to be aware of the drivers’ line of sight. For example: If you’re running against traffic on the left side of the road, and the road is curving towards the left, cars in your lane will not see you as they approach the curve. It’s also important to note that as you run up a hill, you won’t be able to see a car approaching on the other side - and they won’t be able to see you. So it may be necessary to cross the road as you approach a hill (and then cross back on the other side). Basically – always be aware of whether drivers can see you, and NEVER assume they actually saw you unless you get a wave or similar gesture.

#4 - Carry ID, Your Phone, and a Personal Protection Device: I remember DadHTP teaching me to always keep ID in my pocket when I was first allowed to go play at the park by myself. If you’re hurt and unable to give to out your contact info, how will anyone know who you are? That’s why I love the RoadID – I’ve had several versions of their bracelets but really want the Shoe ID tag.

I know this point is up for debate, but I believe that the benefits of carrying your cell phone (ability to call for help) outweigh the risks (target for thief). What if you’re on a long run and twist your ankle? What if you see someone else in distress and need to call 9-1-1?

Ever since I first teamed up with SABRE (an American company that makes pepper spray for police forces across the country), I’ve been carrying their pepper spray and can’t say enough good things about the product. I feel much safer knowing that I have a way to protect myself if necessary. I have a spray that attaches to my keyring, but SABRE also has a version called “The Runner” with an adjustable hand strap. I keep it in our jogging stroller in a zippered pocket (so I can reach it fast but Henry can’t ever, ever get to it).

Good luck and be safe. <3 nbsp="" o:p="">